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7 Easy Ways to Slash Your Auto Insurance Costs

cheap women car insurance 7 Easy Ways to Slash Your Auto Insurance CostsHere’s 7 easy ways to get the best possible auto insurance deal.

* Multiple Quotes

Get multiple quotes – use the internet and call a few brokers. It’s easy to gather some good comparison quotes.

Remember to get different types of quotes e.g one from a direct-sell insurance company; another from an offline broker who keeps a database of quotes; and a couple from the internet.

Cheapest might not mean best. Will they pay out if you make a claim ? How financially secure ? How reputable ? Check around with family and friends, and look for online reviews.

* Different type of car

Insurance costs vary depending on car type. Obviously, that $100k sports model costs more to insure than your average runabout. If you’re planning to buy a new car, check insurance costs before you buy. I once set my heart on a beautiful, high performance, highly tuned Pontiac.

Luckily I checked the auto insurance before I bought it, because I couldn’t get insurance. Every broker, every insurance company flat turned me down because I lived in a high car-crime area. So I had to forget the car of my dreams until I moved up-town.

* Age and Value of Car

Maybe you’re buying a used car ? Maybe your car saw better days a few years ago, and now values much lower ? So why pay for high-priced auto insurance ? In particular, do you still need fully comprehensive coverage ?

A good rule of thumb multiplies insurance premium by 10, and compares that figure with your car value. So if you’re quoted $1000 premium and your car is worth less than $10,000 you may want to think if comprehensive represents good value. If you drop collision and/or comprehensive coverage, you should get big savings.

* Higher deductibles (excess charges)

Most auto insurance companies use deductibles to keep policy cost down. Deductibles, or excess charges, show what you pay before your auto insurance policy kicks in. Try requesting quotes with different levels of deductibles, and see how your quotes vary.

Most internet quote forms contain a box where you can specify preferred level of deductibles. Ask your broker his recommended level. For example, going from $250 to $500 deductible can slash your insurance costs by 20% or more. Go to $1000 and you save a lot of money. But you must pay the deductible if you need to make a claim !

* Multiple Insurances

I guess this might come under the ‘Get Multiple Quotes’ heading, but it’s still worth mentioning separately. You usually get an insurance break if you buy multiple policies with the same insurer.

This might mean multiple vehicles, or homeowner and auto insurance. Either way it’s worth asking about multi-policy discounts.

* Low Mileage

More and more people work at home. No more commuting. Fewer business trips. Low mileage on your car. Maybe you do travel to work, but car pool ?

Either way, look for low mileage discounts.

* Good Driving Record

A good driving record always reduces your auto insurance costs. Keep a clean drivers license. Don’t speed, don’t drive dangerously, and you’ll save money (apart from other benefits !)

* Bonus Tip

Okay, I said ’7 Ways…’, but here’s some extra tips. Fit anti-theft devices to your car. Go on an advanced driver training course. Use daytime running lights. If you’re a college student away from home, consider adding to parents policy.

Profit by Investing in Your Brand Account

accounting services 250x137 Profit by Investing in Your Brand AccountBranding involves creating symbols that potential fans or “targets” will associate with you or your product.

Those symbols, when combined and attributed to your brand, are then known as your brands identity.

Branding is reflected in everything you do or say as an artist or musician.
The pictures you take, Your autograph signatures, your name, logo, interviews, cover art and anything audible or visual should all be taken into consideration when developing your brand identity.

If your music brand is still young (under five years), be careful of everything you do or say in public.

Remember the Dixie Chicks? The Dixie Chicks were on top of the world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as “unpatriotic”. Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the artist’s feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don’t want to answer, say something like “no comment” or “I’m all about music right now”.

Another thing to consider is your target market.

Find no more than two markets or genre’s to market to. I’ve worked with aspiring artist who say “I can sing all kinds of music”. Being a versatile singer or performer is a great thing, but not when building your brand identity. The majority of humans need to be able to categorize things in their minds in order to find a spot for them in our minds. Picture the human brain as a fleshy computer. It has many folders with many  files. If your target can’t file your product into one or two categories (genres) instantly, you will be deleted.

It’s best to pick one or two genres -max, to market to. E.g. jazz and blues, hip hop and r&b, folk and country etc.

Build your own brand Identity – don’t let the public do it for you.
Recently, Arctic Monkeys sold over 300,000 using only the internet to market their music. Arctic Monkeys came out of nowhere with their CD “Whatever They Say I Am, That’s What I’m Not”. Arctic Monkeys got lots of free press but not the kind they would have liked. News articles and radio features about Arctic Monkeys all said the same thing -”we don’t know who they are or what they stand for”. Well that’s no way to build a brand.

With all of the free press Arctic Monkeys have received you’d expect them to be on every American teens lip’s. Not so. Most American Teens don’t even know Arctic Monkeys exist. Arctic Monkeys allowed the press limited access to their brand and the press did what they do best when the details are missing – they fill in the blanks with speculation.

If you are a young brand don’t let this happen to you. Tell the public what to think and say about you through press releases and brand building activities.

Let your brand account grow before you take deposits out of it.