There are several ways people can make money online. From product development to the sale of advertising. In this article I will explain the concept of contextual advertising.
First I will explain what contextual ads. Content-targeted advertising is advertising products in accordance with the web site page that displays the contents. For example, if the contents of a website is the information on a Ford truck ads will sell for Ford truck, or Ford, etc. This service took the words on the page and displays ads that are similar to the words. Then, when someone is either an act or click on your pages, you will be paid.
Who can use contextual advertising on their website? Any one with content. Real content. Meaning not links or pictures but word content. There are several companies out there that offer contextual advertising programs. Some of the big ones include Yahoo and Google. Although Yahoo contextual advertising is currently only open to US publishers.
Contextual advertising programs sometimes have strict policies that need to be adhered too. Let’s take Google as an example. As mentioned above Google ads can only be placed on pages that have content on them. The most important rule when using contextual advertising is DO NOT click on your own ads. Google has terminated many publishers accounts due to this rule not being followed and have gone to court several times regarding this “click fraud”.
Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for your website or it can pay for a lot more. There are several people that are making thousands a month from contextual advertising. It all depends on the amount of traffic your website has and the manner in which you place the ads on your page. If you place them in prominent places on your pages then you can expect to earn more.