Advertisers have focused on new ways to seize the word out about our products: slap ads on your vehicle. Actually this is not an entirely new way of such products, which were in the experimental stage for many years in a limited market to promote. But now the practice has become so widespread that companies do in the world. Shortly thereafter, many cars in Mexico and France, are advertised along with the vehicles on the streets of California, Florida and other places in the sports advertising various products. In some cases, you will advertisers pay a monthly rental fee for the placement of ads on the car you already own, while in other cases you may have found yourself behind the wheel of a brand new car.
When I first heard about this concept, I thought: what’s the catch? While every program is different and there are probably scammers mixed in with the legit companies, for the most part these “ads on wheels” or “rolling billboard” programs are on the up and up. You’ll have to check with the individual program for contractual details, but this is what I have found out about what some of them are offering:
Drivers must be of legal age, generally age 18 or above.
Drivers must reside in targeted countries with the U.S., Canada, France, the Philippines, Mexico, Japan, and Britain as being popular locations.
Drivers must do what they do best: drive, a lot! Yes, no letting your wheels stay put; you’ll be expected to put some serious miles on your car, especially around town where everyone can see and look at your ride.
In some cases, you can use your own car and get a monthly check. In other cases, you will be given a car for a certain period of time. In the latter situation, you may be responsible for gas, maintenance, and insurance, so make certain that what you get from the “rolling ads” is worth it to you.
So, who are some of the advertisers? Without specifying names, I have seen vehicles for a certain gecko insurance company, another for a big box retailer of consumer electronics equipment, while still another one for a local restaurant with it’s “can’t miss” repainted PT Cruiser. In addition, there are many other advertisers who see the value and uniqueness of the program and are joining in.
Yes, there are exaggerated claims of how much you could make each month or what type of car you might be getting. Sure, a Viper with ads would be cool, but can you afford the gas and the $3000 car insurance bill? Probably not. Therefore, do some “due diligence” to find out the plan that is right for you.
Rolling billboards are a novelty, one that many drivers will want in order to gain access to a new set of wheels or a repaint of their current ride. Still, for a lucky few, these types of programs will certainly help their cars get noticed. When the bill is being picked up by someone else, it could be a fun if not lucrative way to get around town.