With the changing landscape of television technology, the background noise has degraded to find advertisers to reassess their needs and new ways to bring the message to the public. Instead of a new campaign once, it becomes increasingly important to the method as memorable as the message.
Wheels America Advertising (WAA) with a mobile billboard for the eye of motorists and pedestrians starting immediately. Vinyl Billboard eight-by-14 feet on a vehicle specially designed and assembled with backlight for maximum visual impact.
Outdoor advertising, such as a billboard, is effective because it’s hard to ignore. According to a national survey, it’s also memorable. Capitol Communications Group found that 81.7 percent of those polled recalled images they saw on a moving multi-image sign. This is compared to a 19 percent retention rate for static signs.
By virtue of its mobility, this billboard style, already popular in parts of Europe, can be used effectively by businesses in America’s car-dominated society.
Unlike a typical billboard, WAA vehicles with their patented backlit images are able to go directly to their target audience. They can be placed wherever there is heavy foot traffic due to an event – including convention centers, train stations, airports and sports arenas. They can repeat routes, ensuring that an advertiser’s message is not only noticed, but that information is retained through repetition.
WAA was established in 1995 in Pennsylvania by Henryk Strzeletz, who, confident of his product’s marketability, contacted major advertising agencies from his home in Dallas, Pa., to drum up business. Since then, WAA has grown to include clients from Fortune 500 companies like McDonald’s, CBS, Toyota and Ikea.