Business Development Concept

Are you considering taking out life insurance? If so, it’s a good idea to review what life insurance companies have to offer by searching for life insurance online.

Over the past few years the online life insurance market has become very buoyant. Most major life insurance companies are now represented online, and they have been joined by smaller life insurance companies as well as life companies who operate exclusively online. As the Internet is akin to a level playing field, small life insurance companies now have just as much chance of selling a life policy online as do larger insurance companies. This has created some intense competition between insurance companies for online customers, many life companies providing discounts and incentives to attract life customers to their policies. Consequently, you can now pick up online life insurance for as little as £5 per month.

Online life insurance…choices…choices!

The great thing about shopping online for your life insurance is that everything is at your fingertips. You can receive quotes online and make your life insurance application online, as well as review the different types of policies available and even read the policy’s terms & conditions online.

The first choice you will have to make when looking for life insurance online is what type of life insurance to buy. There are two basic types of life insurance available – term life insurance and reducing or mortgage life insurance.

Term life insurance pays out a lump sum on the death of the policyholder. It is a long-term life insurance product that can last up to 50 years, although it does not normally extend further than the policyholder’s 91st birthday. Mortgage life insurance is a shorter-term life insurance product that mirrors the life of the policyholder’s mortgage. It is designed to pay off the outstanding mortgage debt should death occur before the mortgage is paid off.

In terms of payout, the lump sum received on a mortgage life insurance policy reduces to zero in line with the outstanding mortgage balance. So, should the policyholder die when there is only £1000 remaining on the mortgage then the life insurance policy will pay out only £1000. Payout terms on a term life insurance policy are somewhat different, the lump sum being the same at the end of the policy as at the start of the policy, that is assuming the level of coverage required remains the same.

Both of these life insurance polices are of course available offline. However, phoning around different insurance companies to find the best quote is a time consuming job. You also don’t have the advantage of reviewing the ins and outs of the insurance policy beforehand as you do online.

Best places to look for online life insurance

The best places to look for online life insurance is in fact not on the web sites of the insurance companies themselves. Instead, it is best to look at specialist life insurance information sites and portals where you’ll find a collection of life insurance companies all in one place. You’ll even be able to receive the same discounts as you would by going direct to the web sites of each individual insurance company, leaving you quids in and with more time on your hands to enjoy life.

Insurance is all about the evaluation of risk and it is something that life insurance companies know a lot about. Every time life insurance companies receive an application for a life insurance policy, the companies decide how much of a risk that applicant poses to their business. This is to say that the insurance companies make an educated estimation of how long the applicant is likely to live versus how many insurance premium payments they are likely to make before death occurs.

If they believe that the applicant will live long and will therefore make a substantial number of insurance premium payments during his/her life, then life insurance companies see the applicant as low risk to their business. However, if life insurance companies believe that an applicant could die soon, and therefore make relatively few insurance premium payments while they are alive, that candidate will be seen as a higher risk by the insurance companies.

How life insurance premiums are calculated

When calculating life insurance premiums two factors are considered by life insurance companies. The first factor involves an evaluation of the general likelihood of death occurring at a particular age, and involves the scaling of applicants against normal life expectancy. This sets the ‘average’ risk level that different age ranges attract; needless to say that the closer you are to your average life expectancy then the higher the risk level that you’ll be measured against.

The second factor is based on whether the applicant is above or below their average risk level for their age. Someone who has an unhealthy lifestyle, suffers from pre-existing health conditions and is in a stressful job is likely to be classified as ‘above average’. On the flip side, someone who goes to the gym regularly, does not smoke and eats a balanced diet is likely to be seen as ‘below average’. Naturally, those who are below average risk will see keener insurance premiums on their life insurance policy for their age than people who are classified as ‘above average’.

Cheaper life insurance?

While there is often little we can do about pre-existing health conditions, there are ways in which to tip the scales in our favour of cheaper life insurance. This we can do by altering our lifestyle and striking a better work-life balance in a stress-free environment. Changing lifestyle habits though can be more effective for some than it can for others.

For instance, a person in their 20s living out an unhealthy existence is likely to be seen as less of an insurance threat for their age to life companies than someone in their 50s with the same unhealthy lifestyle. This is because the body of a 20-year-old will respond more efficiently to improvements in lifestyle than will the body of a 50-year-old. In essence therefore, there are different degrees of being above average and below average, making the calculation of life insurance premiums for each individual definitely a job for the experts at the life companies!